I was just interviewed by the Wall Street Journal.
Before we booked our vacation to Mexico I looked at the comments about the hotel on TripAdvisor. I found them to be very useful indeed and the site stopped me from booking one or two particular hotels that I initially had my eye on. I also discovered some useful info about the hotel that we did book.
Upon our return I wrote a review about the hotel myself and posted it on TripAdvisor. Then yesterday, I had a call from them asking if I would be interviewed about my review for the Wall St Journal. I hesitantly agreed & they just rang. I'm not entirely sure what their angle is but they were very interested in the concierge service that the hotel provided, and the expense of various things in the hotel.
Eyes peeled on that particular paper!